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February 2004
Today's Controversy, Tomorrow's Fashion: The Pastease Company.
In the wake of Janet Jackson’s split-second breast exposure during Sunday’s Superbowl Halftime show, un-offended and un-apologetic fans of nipple accessories are scrambling to make their own shocking fashion statements.
The Pastease Company, which designs and sells a variety of self-adhesive nipple coverings is reporting a flood of hits and orders on its website www.pastease.com following the Superbowl Halftime Show’s "wardrobe malfunction."
With stars like Ms. Jackson, Paris Hilton and Lil’ Kim sporting visible nipple wear in recent months, a new surging demand for the kind of products the Pastease Company has to offer is surfacing amid the media hype.
"Some girls uncover a lot of extreme fun when they push topless boundaries with Pastease brand pasties," says company co-founder and President Sarah Prather. "We’re happy to see a sexier more relaxed America emerging from beneath the murky, morality haze."
With skin-safe, waterproof adhesive, colorful hearts, stars, butterflies, and sunbursts in solid colors, animal prints, shiny silver and glow in the dark styles, Pastease brand pasties are a new fashion craze on the verge of exploding.
"We don’t personally oppose or advocate nudity but we do believe in the power of choice," Prather says. "Pastease Company is about revealing the natural beauty of the body. All women who wish to, should be able to explore and enjoy their inherent sexuality and sensuality without running the risk of harsh criticism or pointless trouble with the law."
Pastease Co. got its start from the back of a rocking boat on Lake Havasu, Calif., in summer 2003 when Prather, in a pair of hand-made pasties, found the strapless freedom she was after, and discovered a big demand for her new accessories.
Pastease brand nipple covers fit virtually any place and personality. From dancing all night with Pastease showing through a gauzy, sheer camisole, to stylishly topping off a thong at the beach, or adding a playful bounce to any diving board or trampoline, just peel and stick for the "Extreme Fun" experience. Plus, Pastease are legal and patriotic: in most areas, all the cops will do is stare.
Pastease start at $6 per pair, retail, and are available in select adult, gift and lingerie stores across the country, or can be purchased online at www.pastease.com.
Media Contact: Chris Wilson, publicist. (805) 208-9254 – chris@ojaimedia.com
-- Need some Pastease samples?
Pastease Contact: Sarah Prather, CEO – sarah@pastease.com
-- For interviews or questions about Pastease company.
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